Phenomenal Pointers On What To Avoid When Optimising Your Website

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Search engine optimisation is often one of the most difficult, but important tools in your online business toolbox. It is important for advertising, marketing and sales of your services or products. There is so much involved, it is rather easy to go wrong. Consider five areas:

Under Utilising Your Website – Optimizing your website development involves every aspect of your site. Content is not the only thing to worry about. Optimising content is only one piece of the pie. If you don’t leverage all of your site, you are shooting yourself in the foot – don’t just worry about content!

With great content search engines will rank you well, but you could do even better by using those keywords in other areas. Articles have titles, pages have headlines and pictures have captions. Learn to use them all to your advantage.

Overloading Keywords – don’t try and fool the search engines, they are smarter than you think. Using keywords too much will cause them to just skip over your content and thus give you a lower ranking for those keywords. It seems like you could use as many as you wanted in an article and that would make you more visible, but it’s not true.

Search engines recognise when people are cheating by overstuffing their articles with keywords. Content that is well written will stay within the allowable keyword density. Always ensure that the keywords flow naturally in the article and don’t appear to be contrived.

Density Of Keywords – Guard against having too few keywords as well as too many. Some people actually forget about the key words when writing. You might have written the most informative article about a subject, but without giving the search engines the appropriate clues, they will be unable to rank you and no one will find your work. It’s not sufficient to use the word once or twice in an article.

Variety – Better articles don’t just use a single keyword. For example, if your primary keyword is “chocolate,” then your whole website won’t be based on that one word. People use a variety of similar words alone or in combination to find what they are looking for with search engines. If you make and sell chocolates, there are better words to use: chocolate treat, chocolates, how to make chocolate, etc. it’s like throwing all your eggs in one basket if you don’t diversify your keywords. Don’t forget, “on point” virtual assistants can help you with all the details.

Reciprocal Links – While it is true that back links can increase your search engine ranking, all links are not equal. And search engines like organic links better than simply offering reciprocal link sharing. You want others to link to you because they like your product and what your website presents to others. So if you use top quality content, article directories and social bookmarking websites can give high class, inbound links to help with ranking. And to take advantage of this quickly, seriously consider taking on a virtual assistant, or even a team to maximise your efforts in a very short span of time.

Pay particular attention to virtual assistance services, and the experts who provide them. Don’t get involved with first-timer mistakes!

Powerful Considerations On Writing Articles To Create Backlinks

One of the oldest and most established ways to attract visitors and grow your website traffic is to write and publish articles. The reason? It still works! There is an older saying that “content is king,” and this certainly applies to well produced articles; this is as effective now as it was in 1998 when the Internet was just beginning to find its feet.

There is a right way and a wrong way to build links to your site with articles, so make sure that you pay attention. You have to provide high quality articles when you are building links, if you are to be successful. Writing an “article” that is nothing more than a sales letter, or hiring a writer who can’t even speak your language will never work to build links to your website. You can be sure of this.

The great thing about building links with articles is that they offer valid, and valuable, information to your visitors. We go to the Internet to learn, after all. We may be interested in selling, without a doubt, but we want to learn how to sell! People are always thirsty for information. We have become quite used to scanning and skipping through content online to see if it has value for us. Here are some tips to consider when writing articles:

• Provide interesting topics for your visitors. Make sure to grab their attention, so they can see that you have something good to say and that they should stick around to see what it is. These are surefire ways to build links to your site with your articles.

• Write on a topic that matches your website. There is no point in writing an article about shoes, if your primary website is dedicated to Internet marketing You may well be able to get some readers to post links back to your site as they repost your article on theirs, but what use is this if they are not in the same target market, or niche as you are?

• You have to make sure that your articles are easy-to-read, as this is the best format for the web. Web readers don’t like long paragraphs, so short quick-read articles work best. Use shorter blocks of text than in print, as well as more sub-heads and bullet points. You can even add a graphic or two at times. All of these strategies make your articles good link bait. And to take advantage of this quickly, seriously consider taking on someone looking for virtual assistant training, or even a team looking for virtual assistant training to become a business, to maximise your efforts in a very short span of time.

• Make your articles available for free reprint. Never assume that just because you post an article on your website, that people know they can use it in a newsletter or link to it. Include a note at the bottom of every article giving them permission to add a direct link, or use the article in whole with your bio included.

Let’s face it, none of this is rocket science, is it? It’s simply a matter of writing quality articles that provide good information and encouraging people to link to them. You could distribute this content very effectively by focusing on the best channels you can find, all around the world. Don’t forget, someone looking for virtual assistant training can help you with all the details, at a great price too.

Fortunately quality content is easy to come by! The best content doesn’t have to be absolutely original, but it does have to be top class. If you invite a guest blogger, if you link to resources elsewhere, provide downloads free and generate interesting articles, you are providing really good value for anybody who comes to your site looking for content. And these can all bring quality backlinks to your site. Why wait any longer? Start Today!

Critical Guidelines On Conducting Strategic Keyword Research

Keyword research is an absolutely necessary tool. It gives you the opportunity to discover and research particular search terms which people specifically enter into the search engines when submitting any kind of search for information, products or services. This is extremely useful for optimising websites, because if you know what people are trying to find, then you can easily structure your site and its content so that the search engines index your chosen keywords. This will make all the difference in driving traffic toward your website. It’s not complicated, and there are a few really easy to use applications out there to help you perform this kind of research.

As one of many virtual assistants providing services, you’ll want to optimize your own sites, and it’s also more than likely that several of your clients will ask you to carry out research for them too. If you discover that you’re performing keyword search often, then you might consider investing in a program that will take care of some of the time consuming steps for you. However, you should always know how to do it manually, as these programmes aren’t infallible, and it’s always good practice to check the results you’re getting periodically.

Here’s a simple guide on how to perform a keyword search using Google:

1. Look up the Google AdWords Keyword Tool. You don not have to be signed up for AdWords for this. It’s an external search that you can perform at no cost to yourself.

2. Insert the Keywords that you have an interest in checking out – in this example I’m looking up “Virtual Assistant“, then type in the captcha character text (if required) and click the Get Keyword Ideas button.

3. You will be given a list of suggested keywords and related keywords from the starting keyword that you entered.

4. As you can see, the tool has returned a list which I have sorted by local search volume for April. This shows us that there is extremely intense competition for the keyword Virtual Assistant, and it also shows us that there were 135,000 searches for this particular keyword in April. We’re searching for a keyword that we can utilise to become ranked higher up in the search engines so we can direct more traffic to our website. So if we view this list, a good target is to locate a word with at least 100 searches per day. The competition for Virtual Assistant Services is still fairly high, but if we now go over to Google, we can take a look at our potential competition.

5. So, let’s do a search on “Virtual Assistant Services”, and make sure you use the quotations marks or you’ll get results returned for any combination of those words.

Here, as you can see this page tells us that there are 57,700 pages ranked for this combination of words. This is not too high for you to be able to compete to get your page ranked for this word – with a little work of course.

I’m certainly not saying that this is the best keyword for you to work toward ranking your Virtual Assistance business with. It’s simply an example of what you might have an interest in checking out. Be inventive and try to ‘think outside the box’ with your imagination. What terms do you think your clients would search for? You’re going to want to repeat this process to find several keywords that you can utilise for establishing your Search Engine Index niche.