How to establish if search engine marketing is suitable for your company

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The only time to even consider this question is if you wish your website to deliver sales or interest from clients who do not know you and are looking for your goods or services over the internet. If your website is just an information service for existing customers then the answer is already a straight forward no, you require no Online Marketing

If you do want your website to work that way then you must establish if you need optimization, or if your site is good enough in that arena already. The best place to start your investigations~study~research} is with your competitors and their listing, compared to you, on the internet search engine results page.

Choose your typical internet search engine, think about your industry and come up with a few quite general words or phrases that describe loosely what products or services you deliver. Then put these into the search engine one at a time and note which of your competitors are in general listed on that first page of results. Also look down each page in turn until you find your own website details ( if this does not happen after the first 10 pages of results you can stop searching!).

At this stage you will be able to gage if your position is a lot lower that the competitors or not. If not, and you are listed up there on page 1 of the results then either you have a quite specific service, virtually no competitors or your site is already optimized to the correct level. Do double check at this stage that you have not selected a very specific keyword or phrase for your trial as this will skew results dramatically and give you a guarantee good Search Engine Placement!

If you have located your website way down the listings, or indeed you have not located your site at all in the first 10 pages then some online promotion in the form of search engine optimization may be worth doing. 

There are professional organizations out there who will help you to advance your positioning in the search results and this is important for a decent amount of business. All the firms currently sitting on page one of the search results will draw the attention of at least 85% of the searching customers and as long as that they do actually offer what their potential customer wants they will almost definitely get the business. The client will certainly not be ploughing through page after page of search results when his requirement is right there on page one.

The Search Engine Optimization Company can ensure that your positioning improves over the period of a month or two and the benefits should then make themselves plain.


What precisely is a search engine and what could it do for your organization if adopted well?

Though it may appear like it, search engines have not been around for very long. When the internet first began the search engines weren’t in existence and users had to shift around using external links that were already in the text they were reading. This was lengthly and meant that surfing was quite a tricky task. 

The step forward came in 1990 with the advent of the first search engine which was capable of search through the database of web pages and match certain criteria. This development has evidently had a big impact on the usefulness of the net and on benefits it can provide companies with. Over the last 20 years search engines have been transformed into extremely complicated businesses in their own right, their objective is to put the browser together with sites that will satisfy his enquiry. If the search engine can do this effectively it keeps it’s searchers contented thus retaining them as customers. This in turn adds to the search engines own profitability.

From the point of view of a business with a website, search engines are one way that visitor numbers to the site can be boosted. The other way of course is for a non internet marketing strategy, conducted to promote the website so that web users merely type in your web address. These campaigns are however very very costly , and usually only relevant for huge businesses using national advertising campaigns to their relevant audience. The best way for a comparatively unknown organization to increase visitor numbers to it’s site is to help out the search engine to comprehend exactly what the each of the pages on the site does.

This is an Online Marketing scheme. It ensures that the product or services that you proffer are clearly recognisable to the search engine by an assortment of different means. There will be the need for some work on your website , ensuring that the text you have selected fits with the words and phrases that searchers use when seeking out your goods or services. There will be some adjustments to do on the coding that sits behind your website again ensuring that keywords and phrases are included in the coding of your site, so that again the search engine has extra assistance. You should identify a Search Engine Placement available to assist with the process if required. The payback of all this will be increased relevant customers to your website due to better search engine positioning; increased sales again due to your Search Engine Optimization Company ; satisfied searchers who have found what they are looking for and a happy, successful search engine business .