3 Secrets to Persuasive Copywriting

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It’s a little known fact that most of the highly successful online marketers over the years knew and understood copywriting. Some of them were already copywriters, while the others developed the skill on their own when they got into the industry. Copywriting touches on and includes all of the processes involved with selling a product or service using ‘just words.’ Your sales copy is so valuable, and it must be powerful and effective, because that’s all there is to convince someone to buy. Besides that, knowing how to write good copy will help you in many areas, be it email communication or website content, it applies in many ways. In this article we will be discussing some effective copywriting tips that you can use to grow your online business and write better copy.

To write effective sales copy, you must be able to influence people’s emotions. The goal of your copy is to make your readers certain that your product can solve their problems better than anything else can. They should be ready to take action and buy from you without hesitation, and this can only be achieved when you know how to inject emotions into your words. You can’t write copy that’s monotonous, it has to be compelling and fascinating. You have to understand that copy is aimed at motivating prospects to do take a specific action, not just telling them something because you feel like it. This doesn’t mean you should lie or exaggerate about your product; stay within ethical bounds. You want to persuade them emotionally while not straying from the truth about your product. Express sympathy with your readers’ situation and make them feel you are not very different from them. You don’t want them to be thinking too hard, but to relax and feel like someone friendly is talking to them. The great copywriters all use urgency in their sales material and copy. Create a scarcity of sort so that your prospects feel the need, the urge to buy the product right away. You know that fantastic ad special you wanted for your ebook advertising? The offer ends at noon today. Doesn’t that evoke a feeling in you? Sure it does – that’s the power of urgency. Another good reason to use it, besides that it works, is because your competition is using it. Therefore, have no hesitation about using scarcity techniques in your copywriting. You can implement scarcity in a variety of ways, and by all means get creative; just make sure it is true and sounds plausible because people on the net are savvy and can detect certain odors. Be different and distinctive at all times if it makes sense and can be done; we say that because just about all marketers tie price into their scarcity.

Be sure to include benefit bullet points throughout your copy. Just as the name implies, benefit bullets are meant to say a quick word about the product benefits which are not the same as the product features. Response-pulling copy makes excellent use of bullets; they are easy to scan, easy to understand, and the reader will immediately know what they’re getting in the product. When you put them in the right places, they help to keep a neat and clean appearance to the copy, overall.

All in all, there are many ways you can develop your copywriting skills, but you have to keep learning and practicing to reach a good level. Some copywriters who are paid quite a bit for their services are actually self-taught, and had no special training or even a marketing background. The key is to work steadily at getting better and don’t give up. When it comes down to it, good copywriting skills are the closest thing to having your computer print out money for you.

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