Brilliant Points On Editing Video

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You could easily spend your life educating yourself on the finer points of video editing. This is something that people go to college for, for a long period of time to master. Most people do not have this time to spend on such luxuries, so let’s get right to it. The good news is that you can do a passable job of editing your video with the most basic of skills. The following are the most important things you’ll want to look at when editing your videos:

(Note: These suggestions are assuming you have access to a basic editing program such as iMovie or Windows Movie Maker.) A possible solution, or perhaps – a perfect solution, is to hire a virtual assistant if you’re still having difficulty after this explanation.

1. The Audio. If you are putting together simple audio, you might be very choosy about what you allowed to stay and what you edited out. This can lead to over-editing if you’re not careful. Take a look/listen to your video, and only cut out the really horrible, tongue-tied moments.

2. The Start and Finish. When you do this all yourself, there will be a moment at the start and finish of the video when you will be seen to move toward the camera to turn it off or on. One very simple edit is to just cut out these few seconds of video. Suddenly, you’ve gone from Blair Witch Project to Citizen Kane! Yay, you!

3. The Intro and the Extro. Think of your favorite sitcom or TV show. Whether it’s “Howdy Doody” or “CSI: Las Vegas,” as soon as you hear that music, you know what’s coming! (Just for the record, I can still hum the “CHiPS” theme song). While you don’t need a professional to compose and record a jingle just for you, a slide introducing you, your website, and the topic will set the stage for your audience. If you want a good example of an intro slide, look at that interview with Lynn Terry that Nicole Dean completed. Music is optional!

There are some definite do’s and don’ts to video editing. Here are a few fundamentals:

• Never over edit. If you try to take out every “er” or “um,” you can end up with a very choppy, amateurish video. Instead, just eliminate the really bad parts where you mis-speak, or where there are unduly long pauses.

• Keep your mouth shut. As funny as that sounds, you need to be able to find a place to cut your video frame when your mouth is closed, otherwise you will end up with a really strange, wide-eyed, “deer in the headlights” kind of look.

• It can be a little rough around the edges. People are looking for realism and don’t want to think that this is a polished corporate production, especially when you are loading video onto the web. It has to be natural. If it is overly slick, it will scare away your viewers.

As we said at the beginning, video editing can be a very specialized and involved field and if you’re not careful it will become another one of those “paralysis by analysis” moments. Remind yourself that you’re after passable, not perfection, and move on! If you want to get it done, and get it done fast, hire a virtual assistant or a virtual assistant business with a team sometime soon!

As a final note of advice, know what “feel” you’re aiming for before you begin your hunt. Find other videos online that you like and want to emulate, and try to isolate what the common threads are between them. Are they all female spokespeople? Are they shot indoors? Do they employ humor? Make a list so you can convey these points. It will be a lot easier for you to produce something that you are happy with, if you know what you want before you start.


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