Critical Guidelines On Conducting Strategic Keyword Research

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Keyword research is an absolutely necessary tool. It gives you the opportunity to discover and research particular search terms which people specifically enter into the search engines when submitting any kind of search for information, products or services. This is extremely useful for optimising websites, because if you know what people are trying to find, then you can easily structure your site and its content so that the search engines index your chosen keywords. This will make all the difference in driving traffic toward your website. It’s not complicated, and there are a few really easy to use applications out there to help you perform this kind of research.

As one of many virtual assistants providing services, you’ll want to optimize your own sites, and it’s also more than likely that several of your clients will ask you to carry out research for them too. If you discover that you’re performing keyword search often, then you might consider investing in a program that will take care of some of the time consuming steps for you. However, you should always know how to do it manually, as these programmes aren’t infallible, and it’s always good practice to check the results you’re getting periodically.

Here’s a simple guide on how to perform a keyword search using Google:

1. Look up the Google AdWords Keyword Tool. You don not have to be signed up for AdWords for this. It’s an external search that you can perform at no cost to yourself.

2. Insert the Keywords that you have an interest in checking out – in this example I’m looking up “Virtual Assistant“, then type in the captcha character text (if required) and click the Get Keyword Ideas button.

3. You will be given a list of suggested keywords and related keywords from the starting keyword that you entered.

4. As you can see, the tool has returned a list which I have sorted by local search volume for April. This shows us that there is extremely intense competition for the keyword Virtual Assistant, and it also shows us that there were 135,000 searches for this particular keyword in April. We’re searching for a keyword that we can utilise to become ranked higher up in the search engines so we can direct more traffic to our website. So if we view this list, a good target is to locate a word with at least 100 searches per day. The competition for Virtual Assistant Services is still fairly high, but if we now go over to Google, we can take a look at our potential competition.

5. So, let’s do a search on “Virtual Assistant Services”, and make sure you use the quotations marks or you’ll get results returned for any combination of those words.

Here, as you can see this page tells us that there are 57,700 pages ranked for this combination of words. This is not too high for you to be able to compete to get your page ranked for this word – with a little work of course.

I’m certainly not saying that this is the best keyword for you to work toward ranking your Virtual Assistance business with. It’s simply an example of what you might have an interest in checking out. Be inventive and try to ‘think outside the box’ with your imagination. What terms do you think your clients would search for? You’re going to want to repeat this process to find several keywords that you can utilise for establishing your Search Engine Index niche.


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