Flash player

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The famous flash player that we all use when observance live internet TV streams on PC from websites such as YouTube and Hulu is advent to your Television set.
Now Adobe Systems, who own the flash technology and sells is looking to extend the players reach onto set top boxes and DVD players and turn flash into the standard for online video.
 “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it,” said Bud Albers, the honcho technology police officer of the Disney Interactive Media Group, who will join Adobe executives at the convention to voice Disney’s support for the Flash format. “This gets us where we want to go.”

Adobe, who are based in California are best known for popular backcloth publication tools like Illustrator and Photoshop. They acquired Macromedia in 2005, the creator of Flash, and expanded from making software to create and partake in digital documents, like Adobe Acrobat and the PDF file format, to dominating the budding market of tools to create online graphics and video. Last year the company reported net income of $871.8 million on revenue of $3.6 billion.

Adobe makes money on Flash by selling software to help companies create and economise Flash content to the Web.
 “Anyone who wishes to deliver Web browsing on smartphone devices, supporting Flash will be an integral part of the experience,” he said.

contempt its problems wooing Apple, Adobe considers the television screen the last great frontier for Flash. To support the new effort to cultivate Flash to the TV, it has signed partners including Intel, Comcast, Netflix and Broadcom, the company that makes many of the components that go into telegram and satellite set-top boxes. (The New York Times Company has also agreed to support this initiative to bring Flash to the TV set.)
While television makers like Sony and Samsung are not involved yet, analysts say integrating Flash, or at littlest some kind of Internet video into the sustenance room television is inevitable.

One company standing in Adobe’s way is Microsoft. Its match to Flash, named Silverlight, is used by Netflix and the BBC, among others, and was used by CBS to stream the N.C.A.A. men’s basketball tournament and by NBC last year to stream the Olympics.

 Some analysts are not dismissing Microsoft though. They state that the company have a big presence in homes already with devices like the Xbox 360 which can stream movies to a TV set. Microsoft, have the resources to finance a major battle with Adobe.

“There hasn’t been a true competitor to Adobe for quite some time and Microsoft could potentially rifle bridging the gap between the PC and the internet TV even more efficaciously,” said Josh Martin, an analyst at the Yankee Group. “Maybe they could start putting out some of the fire that Adobe has long held.”


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