Gaining Backlinks For SEO – What Does Google Propose?

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“Content is King” is a frequently repeated saying that acknowledges the significance of relevant and novel content on web sites. The reality of this phrase is emphasized by Google’s sustained efforts to improve search algorithms to deliver results that most closely align to the search terms submitted by customers. Google assesses the value of websites by the quantity and the quality of links that point to them. Though it isn’t difficult to get any number of incoming links, quality links can only be acquired with helpful content.

Search engine optimization (SEO) is needed for good page ranking and hits on websites. SEO strategies are constantly changing for superior results. It makes sense to listen to the suggestions of Google to optimize your website for additional customers, improved revenue, and increased brand power.

What does Google recommend for Search Engine Optimization?

Google’s Webmaster Guide emphasizes back links building strategies for SEO. Link-based analysis used to determine a website’s standing involves the quality evaluation of sites that connect to it. Websites with more high quality backlinks are allotted a higher page rank. Google has the expertise to spot websites that have genuinely useful web pages and natural backlinks. It also discards an abrupt spike in backlinks as this is typically achieved through artificial or commercial efforts. Websites that reveal a steady rise in number of backlinks that come from numerous IP addresses and domains are preferred.

What sort of backlinks work with Google?

Google advices website admins to steer clear of backlinks from spammy link farms and excessive link bartering as this may bring disrepute to your website. Enlisting on less important directories and websites that are not applicable to your business or industry contributes nothing to your PageRank. The one and only way to get natural backlinks is to develop content that is can be used by customers. This by itself would encourages other websites to link to it.

Matt Cutts of Google’s search quality group suggests a few straightforward strategies to get backlinks that matter:

  • Participate in blogs and forums: Be an active participant of subject oriented forums and blogs. Come up with articles and white papers that really help people. If you have something of value to offer, leave your feedback on other posts and give people the advantage of your knowledge and practice. Work towards achieving an authoritarian status.
  • Write a blog and make posts more accessible: Email newsletters to frequent blog members so that information is easier to access.
  • Unique content: The internet is stuffed with duplicate content. If you make the effort to develop original articles or blog posts or talk about an original subject, it makes a huge difference.
  • Social media networking: Become a regular and interactive participant of social media websites that include communities of people and niche users that can profit from your valuable inputs and turn into loyal clients.
  • Simple website design: Easy navigation is a vital element of website design. Ensure each page is easy to get to and can be reached through direct URLs and bookmarks.
  • Register in directories: Plan on listing your website in quality directories. Focus on those that have a high PageRank (3 or 4 at the minimum) and do not get reviewed by programs but humans. Some of these directories are Yahoo!, Business(dot)com, DMOZ, GoGuides(dot)org, etc.

From the above discussion, it is clear that for effective SEO and consequent high page rank, your attention should be on quality backlinks rather than quantity. This can only be achieved if you publish content that holds clients’ attention because of its uniqueness, value and relevance to their expectations.

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