Guerrilla Advertising/Ambient Media

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If you’re like the majority of small businesses, there’s never enough time or money.  Especially with regards to advertising.  You understand you need to advertise to build business, but it’s tough to advertise when funds are tight.

This is where guerrilla advertising also comes in.  Guerrilla advertising (sometimes known as “guerrilla marketing”) is approximately using the resources you have at your disposal to construct business.  These are generally things that may be a little off the beaten path of mainstream advertising, but they still prove impressive if done properly.

Guerrilla Advertising is an unconventional means of performing promotional activities. Usually very funny or subtle, it’s a great way to promote a small business with a low budget and generate buzz. But you’ll need a lot of creativity.

I researched into Guerilla advertising/Ambient Media which helped me to with The Enviromental Oppurtunities brief. Below are a few examples that basically caught my attention.

This Mr clean Guerilla Ad would likely attract attention because of the cleanliness of the one line on the zebra crossing. It is a simple idea and has an image of Mr clean on the edge of the line. The brightness of the line shows how good the item is.

This little bit of ambient media is a campaign to the tv programme ‘Trueblood’ By the end of wood you can find sharp pieces that appear to be like stakes you would use to kill a vampire. This advertisement is original and quite humorous. Going for a stake would enable viewers to remember about the programme ‘Trueblood’

I truly love this little bit of guerilla advertising because when i first saw this I believed it was a noble and clever idea. The people walking across the image of a dog on a shopping centre floor act as fleas and advertises Frontline: Flea spray.

This Kill Bill Movie Release Promotion is realistic and quite scary. It really is shows the movies genre and this section of guerilla advertising would be remembered and gain fans.

This piece of Guerilla Advertising is quite effective. ‘The faster you get, the faster you go’. If the control panel in a car looks like this, there would not be as numerous accidents on the road. A hard hitting, clever ad.


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