How to Raise Your Rankings with SEO Copywriting

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SEO copywriting is the art or the skill of creating content that is appealing to the search engines and looks logical and interesting to the human reader. To say it differently, you’re writing with your efforts focused on accommodating the target market you are serving by getting them the content they need and getting the search engines to find it. However, if you’re thinking this is about stuffing keywords in your content, then you’re mistaken. The idea when doing SEO copywriting is to take your keywords and build your content around it not just put random keywords in it. This article talks about some useful tips on SEO copywriting that you can use right away. To become good at SEO copywriting, you must learn how to create attention getting headlines. When people surf online, they usually go from site to site so you must have a heading that makes them stop to read what you’ve written. Headings are so important because they let people know what your copy is going to be about. The heading tells your readers what they’re getting into. Search engines like Google know the value of headings, which is why they give them so much importance when ranking a page. Your headings, then, have to include your keywords and they must tell what your copy is going to be about. Never use words that don’t have to do with what your copy is about. In other words, your heading needs to be completely related to the rest of the content. Make sure you remember your readers when you’re creating copy for the search engines. Another method you can use is to write SEO copy that uses varying keywords instead of the same ones again and again. Firstly, you won’t be penalized by the search engines because you won’t be stuffing your keywords into your copy. Not only that, but search engines view varying keywords as a sign that your site is an authority over your chosen subject matter. The search engines use a technology called LSI or lateral semantic indexing where they look for synonyms on your page to rank it better. A thesaurus can help you find like vocab words that will help you rank higher. If you are going to include pictures with your copy, you must include descriptions of those pictures by using captions. They won’t be used for human readers, but instead they’ll let search engines like Google know how you’re using your images. That’s why you must utilize your main keywords in the various captions of your images so that you can improve your rankings with the various search engines. So, in closing, SEO copywriting can not only get your site ranked higher, but it can also let your readers know exactly what ideas you’re trying to pass along.

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