Phenomenal Pointers On What To Avoid When Optimising Your Website

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Search engine optimisation is often one of the most difficult, but important tools in your online business toolbox. It is important for advertising, marketing and sales of your services or products. There is so much involved, it is rather easy to go wrong. Consider five areas:

Under Utilising Your Website – Optimizing your website development involves every aspect of your site. Content is not the only thing to worry about. Optimising content is only one piece of the pie. If you don’t leverage all of your site, you are shooting yourself in the foot – don’t just worry about content!

With great content search engines will rank you well, but you could do even better by using those keywords in other areas. Articles have titles, pages have headlines and pictures have captions. Learn to use them all to your advantage.

Overloading Keywords – don’t try and fool the search engines, they are smarter than you think. Using keywords too much will cause them to just skip over your content and thus give you a lower ranking for those keywords. It seems like you could use as many as you wanted in an article and that would make you more visible, but it’s not true.

Search engines recognise when people are cheating by overstuffing their articles with keywords. Content that is well written will stay within the allowable keyword density. Always ensure that the keywords flow naturally in the article and don’t appear to be contrived.

Density Of Keywords – Guard against having too few keywords as well as too many. Some people actually forget about the key words when writing. You might have written the most informative article about a subject, but without giving the search engines the appropriate clues, they will be unable to rank you and no one will find your work. It’s not sufficient to use the word once or twice in an article.

Variety – Better articles don’t just use a single keyword. For example, if your primary keyword is “chocolate,” then your whole website won’t be based on that one word. People use a variety of similar words alone or in combination to find what they are looking for with search engines. If you make and sell chocolates, there are better words to use: chocolate treat, chocolates, how to make chocolate, etc. it’s like throwing all your eggs in one basket if you don’t diversify your keywords. Don’t forget, “on point” virtual assistants can help you with all the details.

Reciprocal Links – While it is true that back links can increase your search engine ranking, all links are not equal. And search engines like organic links better than simply offering reciprocal link sharing. You want others to link to you because they like your product and what your website presents to others. So if you use top quality content, article directories and social bookmarking websites can give high class, inbound links to help with ranking. And to take advantage of this quickly, seriously consider taking on a virtual assistant, or even a team to maximise your efforts in a very short span of time.

Pay particular attention to virtual assistance services, and the experts who provide them. Don’t get involved with first-timer mistakes!

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