Web Design Mistakes That Drive Visitors Away

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Designing a website for your company can appear to be an overwhelming task, especially if you are working from scratch. Ultimately, your goal is to have the website looking professional, easy to navigate, and inviting enough to have potential clients browse through all of the information. The look and quality of your website is certainly not something to take lightly, because a poor website design can cause more harm than good. These are some tips that you should keep in mind when discussing what you want with a web design agency:

Avoid information overload – Avoid the temptation to cram as much on to every page of your website as you can. While you may want to provide as much information as possible, your homepage should really only include information about your company, what you provide, and why the visitor should do business with you. If you have a lot of information that you want to give visitors to your site, you can use links from your homepage to other pages to avoid a cluttered look.

Text – Most websites are predominantly made up of text, and so getting the text aspect of your website correct can really make or break it. Black text with white backgrounds is the most popular and preferred formatting, but you can create any combination so long as there is a distinct contrast between the text and background. As for the font, using Arial, Verdana or Times New Roman is advisable, as they are the easiest to read on a computer screen.

Images – You can really make your website stand out from the crowd with the addition of a few good images. At the same time, try to not have pictures take precedence over text. Taking pictures yourself is certainly the cheapest option but it is worth paying someone to take them for you, or buying them from an online stock photo website, as the difference in quality really will be noticeable.

Embedded music / video – While you may think that putting music or videos on your website will improve the quality, only in rare cases does this work. If either of these options are not essential to the your website, make them optional instead of having them coded to auto-play. If you push video and music on visitors to your site, you will not make a good impression on them, and they will be much more likely to quickly leave your website than buy something from you.

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Comments

  1. Remember the time you spent the entire year’s budget in a month and said the client was “too dumb to notice”? How did that backfire?

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