Web Site Performance: Keyword Research Is A Must

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When talking about SEO the place to start is keyword research because if you get that wrong the rest will be a waste of time. I can’t emphasize this enough: If you screw-up keyword research you will fail, get it right and the rest is easy. You really can learn SEO.

If you are not familiar with keywords they are the words or phrases people type into the search engines to find what they are looking for. When I use “keyword” in this article it will refer to both individual keywords and keyword phrases.

To carry out your keyword research you will definitely want to use keyword software which can be 100 % free to over $100. If you are short on money use the Google keyword tool, just search for Google keyword tool in Google. If you’re able to find the money for it I go with, and would advocate using, Market Samurai. It is $149 (at the moment) and there’s a trial offer that will allow you to use for free (I’m not sure for how long). Yet another good choice (or so I have heard) is Keyword Elite. I additionally use Micro Niche Finder however I only use it for a fast recon. You require far more in-depth competion research than it can supply. I’d personally not recommend it as being your only software.

Keyword research for SEO purposes involves 2 main components: 1. Is there ample website traffic for the keyword to end up being worth your time and effort and, 2. How much competition is there. Why don’t we start with how much traffic you’ll need.

This point right here can save you a lot of headaches- always do your research in exact match. Both phrase match and broad match will not tell you the actual traffic a keyword receives, only exact match. For myself I never go after a keyword unless there is at the very least one hundred searches per day in exact match. This of course is just the low end and doesn’t mean you should not try to find keywords with more traffic.

As for competition this is where the actual SEO comes into play and it will be up to you to decide what level of competition you are willing to go up against. You are going to need to analyze the sites that are on the first page of Google to determine the competitiveness of your chosen keyword, a good keyword tool will make this job much easier.

Don’t listen to those that say just do a search in quotes for your keyword and look for a certain number of sites being returned in the “out of X# of results” field. This does not give you enough information to truly determine the competition level as it only shows how many websites contain that phrase.

Here are the elements you need to consider: How many links do the top 10 sites have and what is the anchor text of those links (how many are .gov or .edu, Google loves these), this is greatest determining factor of where sites show up in the SERPs. Next look at Page Rank and domain age- The higher the page rank and older the domain the more Google will trust and value the site. Lastly look at on-page SEO factors like Title and Description Tags.Follow this for the best SEO course.


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